Years ago I read this quote:
The definition of PAIN:
"The difference between what you HAVE and what you WANT."
Over the many years of being in sales I see 2 kinds of people when it comes to negotiating.
1) The person who doesn't budge an inch.
2) The person who gives away everything to get the deal.
I would much rather you believe in your product/service as compared to giving away discounts/freebies etc. with no regard to your own value.
As we all know... reality usually lies somewhere in the middle.
But what controls the negotiation process?
Well - View the rest of this article
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