How to create ideas of products… and business opportunities

A lot of big inventions were discovered " by chance ".

Let's take the case of the penicillin. In 1928 the scholar
Alexander Fleming discovers it after to have forgotten a
culture of mushrooms in his laboratory. He notices a
mildew that had developed (Penicillium notatum) killed all
the bacteria around the mushrooms. 17 years later he shared
the Nobel price of medicine.

Another example, the Velcro discovery . While taking a
walk in the mountains, Georges De Mestrallet, engineer, is
irritated by the small balls of a plant that hang themselves
to its clothing and to the hairs of his dog. The tiny hooks
of the seeds of bardane that he observes to the microscope
give him the idea of the closing Velcro. View the rest of this article