It doesn’t matter whether you are emailing a prospect, composing an ad, or writing a sales letter to promote your newly published eBook – correct grammar and spelling are important. Good or bad, it leaves a lasting impression on the reader and says a whole lot about your credibility.
Like the company who claims they can put my program at the top of every Search Engine for $97, yet when I check their site I notice that it is ranked #3. I sigh and roll my eyes: if they can put my website at the top why isn’t theirs ranked up there?
Credibility: it’s something we earn. It’s not a given.
If your sales letter is supposed to convince me to buy your eBook you ought to have the basic skills of a writer. Offer it to a friend to rea View the rest of this article
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment