Sony Playstation 1 &2 sold over 214 million units. Whew that is mind boggling! Ever wondered how Sony managed to reach this level of success? Success is about technological superiority, branding, costing, and popularity. Sony has over the years established and maintained a world-wide credibility. In the gaming world, Sony has gained and maintained a strong presence. It addressed in totality the four Ps: Product, Price, Promotion, and Placement.
Market watchers who have kept their finger on the pulse of the gaming console market feel that Sony Playstation will maintain its lead as:
1. The conglomerate has created an indelible “brand†recognition. In the 80s and 90s the No1 slot was held by Nintendo, today gaming is synonym View the rest of this article
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