What RSS is Not!

It is difficult to have a conversation about technology these days that does not involve RSS. In the age of the Internet, communication is expected to be instantaneous. RSS offers instant real-time distribution in an on demand world. What is RSS? RSS is a standard format for syndicating information or content over the Internet. Once a visitor subscribes to an RSS feed, they receive the new information each time the feed is updated. RSS Does Not Equal Email RSS is not email, nor is it designed to be a replacement for email. RSS is a supplemental communication channel that can be used to deliver content. Email newsletters have had an increasing problem with spam. Email open rates have plummeted, filtering systems have become increasingly complex and with the complexity View the rest of this article