Monday, August 6, 2007

The Simplest Yet Most Powerful Note Marketing Technique

Success in the discounted cash flow business is like any business: it takes skill, training and know-how. It begins with an effective marketing campaign that builds a relationship and trust with potential clients. Building trust, creditability and a relationship helps ensure that your services are considered first, if and when a note holder decides to sell. How do you get a note holder convinced that selling their note could help them out financially and reduce the risk associated with carrying the note? It isn’t easy, but one powerful common sense technique can dramatically improve your success rate.

Most note brokers put together a “piece-meal” marketing campaign that is poorly designed, and after a few tries, give-up with very little success. Ma View the rest of this article


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