In 1955 the world saw a new entrant in the fashion of leisure-wear, called the Penguin Collection. This brand was established by a military garment store located in Minnesota, by the name of Munsingwear. This company initially popularized this brand through polo shirts. In order to promote the brand, the company sent a few dozen polo t-shirts to famous world-class golf players, who wore the Penguin clothing during their golf tournaments.
The first advertising campaigns for Penguin clothing were featured on TV, on the then-popular Bob Hope and Bing Cosby television show. This catapulted the Penguin clothing style into the hi-fashion world.
Once Penguin clothing found its footing in the world of fashion there was no looking back. The demand for Penguin clothing View the rest of this article
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